De or het winstpotentie?

The correct Dutch article is:

de winstpotentie

Rule Words ending in -tie and -sie: almost always de. See the rule

How to use winstpotentie

the winstpotentiede winstpotentie
this winstpotentiedeze winstpotentie
that winstpotentiedie winstpotentie
our winstpotentieonze winstpotentie
your winstpotentiejouw winstpotentie
every winstpotentieelke winstpotentie
which winstpotentie?welke winstpotentie?
a big winstpotentie / the big winstpotentieeen grote winstpotentie, de grote winstpotentie